MR
Maya Researcher
Four of the six admins told us they export a CSV just to check whether an invoice is right.
Customer Discovery Synthesis
Talk through the evidence. Leave knowing what to validate next.
Customer observations stay distinct from assumptions while the team finds recurring problems, preserves counterevidence, and chooses the next learning plan.
Just talk. BigWow keeps up. No special commands or constant note-taking. Have the conversation you were already going to have.
Across six customer interviews Pattern in this sample
Invoice reconciliation confidence Candidate problem Four reports · two counterexamples
AL
Ari Product lead
“Make invoice confidence the validation priority. Maya will test the prototype with five admins.”
Validation priority Confirmed by Ari ✓
Validation plan ✓
Validation priority Priority problem Admins lack confidence reconciling invoices Selected by the product team
Validation action Test reconciliation prototype with five admins Maya · Next Friday
Across six customer interviews→Confirmed by Ari
How the template helps
Customer evidence first. Product interpretation second.
The template preserves source traceability and sample limits before the team prioritizes learning.
What the team leaves with
A research decision tied back to actual customers.
Priority problems, supporting and contradictory evidence, assumptions, methods, owners, and decision thresholds remain connected.
Run a research synthesisInvoice research Synthesis record
Priority confirmedConfirmed outcome Validate invoice reconciliation confidence
Four supporting observations · two counterexamples · one validation study
Priority problem Reviewed
Admins lack confidence reconciling invoices Selected by the product team
Six-interview evidence boundary attachedValidation action Confirmed
Test reconciliation prototype with five admins Maya · Next Friday
Evidence threshold and decision date attached