Customer Research

Turn scattered customer feedback into product direction

BigWow helps teams move from raw interview notes to evidence-backed themes, priority decisions, and the next experiment.

Start a session like this one

Session outcome Next experiment selected

Improve billing setup confidence before the next onboarding push.

Billing setup feels risky 11 interviews, 9 tickets High confidence

Team handoff state is unclear 7 interviews, 4 sales notes Medium confidence

Admins need rollout proof 6 interviews, 3 support notes Medium confidence

What makes this meeting different

Evidence stays attached to the decision

I am not sure when it is safe to invite the rest of my team.

The setup feels reversible, but I cannot tell what happens after billing.

Before I roll this out, I need proof that admins can recover from mistakes.

Image of research note clustering screen goes here

Cluster first, decide second

Customer quotes and support notes are grouped into visible themes before the team votes. The page should feel like research synthesis, not a generic project board.

Decision Run billing setup confidence experiment

Owner Maya

Open question Which setup step blocks activation?